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BEYOND AI USE CASES How Business Analysis Turns AI Ambition into Business Value Digital transformation and Artificial Intelligence are no longer only technology topics. For many organisations, the real challenge is moving beyond digitalisation, fragmented initiatives and isolated AI experimentation towards meaningful business transformation with measurable outcomes. Join IIBA Singapore Chapter, in collaboration with IIBA Slovenia Chapter, for an international professional-development session featuring four experienced Business Analysis and transformation professionals from IIBA Slovenia Chapter and AIVaaS™

 

Through five real-world cases across energy, banking, insurance and manufacturing, the speakers will demonstrate how Business Analysis creates value at the strategic, tactical and operational levels—connecting business strategy, processes, data, technology, stakeholder alignment and adoption.

REAL-WORLD CASES

  1. Petrol – Energy and Oil & Gas
    Strategic Business Analysis supporting IT strategy reinvention and moving the conversation beyond ERP-centred thinking towards broader digital transformation.
    Presented by Andrej Guštin
  2. NLB Group – Banking
    Business Analysis as a bridge between business stakeholders and data scientists, translating business needs into data-driven solutions.
    Presented by Igor Smirnov
  3. SID Bank Slovenia – Development Finance
    How Business Analysts collaborate with quality assurance professionals, solution architects and AI or IT developers to shape stronger digital and AI-enabled solutions.
    Presented by Primož Frelih
  4. Zavarovalnica Triglav – Insurance
    How Agile Business Analysis connects data initiatives with business value, stakeholder needs and practical delivery.
    Presented by all four speakers
  5. Turna – Manufacturing
    How strategic Business Analysis and the IIBA Slovenia AIVaaS™ methodology connect AI ambition with organisational readiness, value creation and implementation priorities.
    Presented by Aleš Štempihar

WHAT YOU WILL EXPLORE

  • How to align AI initiatives with business strategy and measurable outcomes
  • How Business Analysis contributes at strategic, tactical and operational levels
  • How to create AI-ready processes, data environments and organisational foundations
  • How Business Analysts bridge business stakeholders, data professionals and technical teams
  • How to move from isolated AI experiments to practical transformation
  • How stakeholder adoption can be translated into measurable business value

ABOUT THE SPEAKERS

Andrej Guštin
Business Analysis and Process Management

Andrej is an expert in Business Analysis and business process management with more than 20 years of experience. By combining Business Analysis methods, process modelling and Artificial Intelligence, he helps organisations improve efficiency and transparency while finding the right balance between people, processes and technology.

Aleš Štempihar
Strategy and Business Transformation

Aleš is an expert in strategic business transformation with more than 25 years of experience. He approaches AI and digital transformation through alignment with business strategy, helping ensure that every initiative contributes to measurable business results.

Igor Smirnov
Data Analytics and Business Analysis

Igor has more than 20 years of experience in data analytics and Business Analysis. He combines technical expertise with a strong understanding of data in a business context, helping organisations develop data maturity and establish AI-ready data environments and architecture.

Primož Frelih
AI, PMO and Agile Transformation

Primož combines experience in project and product management with strong expertise in Business Analysis and agile approaches. He has extensive experience leading project management offices and implementing AI in business processes, viewing AI as a strategic tool for faster learning, stronger innovation and better decision-making.

WHO SHOULD ATTEND

  • Business analysts and senior business analysts
  • Digital and AI transformation professionals
  • Business and technology leaders
  • Data analysts and data professionals
  • Project, programme and product managers
  • Solution architects and technology professionals
  • Change management and strategy professionals
  • Anyone responsible for delivering business value from AI initiatives

EVENT DETAILS

Date: Thursday, 29 October 2026
Time: 7:00 PM–8:30 PM Singapore Time
Format: Online
Organisers: IIBA Singapore Chapter and IIBA Slovenia Chapter

The online access details will be provided to registered participants before the event.

Join us to discover how Business Analysis can help organisations move beyond AI experimentation and turn ambition into practical change and measurable business value.